Thu. Oct 6th, 2022

Pandora Jewelers, a leading retailer of Pandora-branded jewelry, has announced that it will no longer sell earth mined diamonds. Instead, the company will focus on lab created diamonds, which are more sustainable.

Pandora Jewelers is the latest company to make this switch, following in the footsteps of other major retailers such as Macy’s and Zales.

This move is likely to cause a ripple effect throughout the diamond industry, as Pandora is one of the largest buyers of diamonds in the world.

In this article, we will take a look at the company, Pandora Jewelers – Banishes Earth Mined Diamonds, and their commitment to using only Lab Created diamonds.


We will also examine briefly the Earth Mined diamond side of the equation, along with a little about another renowned diamond jeweler, Tiffany & Co.

Lab created diamonds are identical to natural diamonds in every way, but they are far more environmentally friendly. They also tend to be less expensive, making them a more affordable option for Pandora’s customers.

Pandora’s decision is a major step forward for sustainability in the jewelry industry, and it is sure to have a positive impact on the environment.

Who Is Pandora Jewelers

Pandora Jewelers is a Danish jewelry manufacturer that is best known for their custom charm bracelets. Pandora was founded in 1982 by Per Enevoldsen and his wife Winnie, who started the company with a small selection of hand-crafted gold and silver jewelry.

Today, Pandora is one of the world’s leading jewelers, with over 6,700 points of sale in more than 100 countries. Pandora’s charms and bracelets are sold in a wide variety of styles, from classic to modern, and are made from a variety of materials, including 14k gold, sterling silver, Murano glass, and diamonds.

In addition to their signature charms, Pandora also offers a wide range of other jewelry, including rings, earrings, necklaces, and pendants.


Lab Grown Diamonds

As we have stated above, Pandora, the world-renowned jewelry brand, has recently announced that they will be using lab-grown diamonds in some of their products. This decision was made in order to reduce their environmental impact and support sustainable practices.

Lab-grown diamonds are created through a process of applying intense heat and pressure to carbon atoms. This results in a diamond that is optically, physically, thermally and chemically identical to a mined diamond, but are created above the ground. However, there are several advantages to using lab-grown diamonds over mined diamonds.

First, they have a much lower environmental impact as they do not require mining or other destructive methods of extraction. Second, they are more affordable than mined diamonds. Finally, lab-grown diamonds support the reduction of greenhouse gas emissions as they do not require the use of fossil fuels during production.

Pandora’s decision to use lab-grown diamonds is a step in the right direction towards more sustainable and environmentally responsible practices in the jewelry industry.

Pandora and Lab Grown Diamonds

Pandora, the worlds biggest jeweler, are introducing an exclusive Lab Grown Diamond collection using only recycled silver and gold. Their objectives are to eliminate the use of earth mined gems while providing more economical diamond jewelry to their customers.


Pandora says that Lab Grown Diamonds are every bit as beautiful as earth mined diamonds, but because of the reduced cost in production, are available to more people searching for quality diamond jewelry.

Pandora have also stated that all of their gems are going to be produced using exclusively renewable energy.

Does Tiffany’s Use Lab Grown Diamonds


It’s a good question. Tiffany’s attitude toward earth mined diamonds is that diamonds are a miracle of nature taking billions of years to be created deep beneath the earths surface. As such, their true value goes far beyond their chemical makeup.

They have also stated that they do not believe that Lab Grown Diamonds are a luxury product, and as a result they do not intend to use them in their jewelry.

Tiffany’s has therefore announced that they will provide the provenance of all newly sourced diamonds and will provide a registration certificate of each to all their customers.

Andy Hart, senior vice president of diamond and jewelry supply said, “In the luxury industry, we are seeing a new generation of buyers that cares about the environment, social responsibility, human rights and labor practices.

In regard to lab grown diamonds, Hart stated, “Our position is lab grown diamonds are not a luxury material. We don’t see a role for them in a luxury brand”.

And Finally…

In conclusion, Pandora’s lab grown diamonds are essentially the same as earth mined diamonds. They are physically and chemically identical and have the same optical and thermal properties.

The main difference is that lab grown diamonds are created in a controlled environment, while earth mined diamonds are formed naturally over millions of years.

While both types of diamonds are valuable and have unique qualities, lab grown diamonds may be a more sustainable option since they do not require mining and can be produced in a shorter time frame.

Pandora’s decision to use Lab Grown Diamonds exclusively in their upcoming jewelry collections will undoubtedly win them many more consumers. There will always be a segment of the diamond buying public that will never invest in man made diamonds. They will be willing to pay a premium to have a natural or earth mined diamond.

I think that Pandora is the leader in a diamond revolution, where the number of lab created diamond buyers is increasing exponentially every day.

While both types of diamonds are valuable and have unique qualities, lab grown diamonds may be a more sustainable option since they do not require mining and can be produced in a shorter time frame.

If you would like to learn more about Pandora and their Lab Grown Diamonds, please click here or on the photos above.

Whatever your preference, it is important to do your research and choose the type of diamond that is right for you.

Thank you for staying with us to the end of this article on Pandora Jewelers – Banishes Earth Mined Diamonds.

Please leave your comments or questions in the box below. As always, we look forward to hearing from you.


By admin

  1. This is interesting to see that Pandora will no longer use natural diamonds in the production of their jewellery. I somehow thought they only produced costume jewellery, so didn’t use real diamonds, but only fake ones. 

    I had never really thought about the sustainability of natural diamonds, so I would not have thought that a laboratory produced zirconia is more sustainable than an earth diamond. 

    It is good to see that recycled silver and recycled gold is also being used in Pandora pieces. Thank you for brining this to my attention. 

    1. Hello LineCowley, we appreciate you stopping by and leaving your comments. Thank you.

      Yes, it is wonderful that such a large manufacturer/retailer of diamond jewelry is taking such a positive step toward protecting the environment. Lab created diamonds are identical to their earth mined cousins in every way other than their origin.

      Zirconia, or cubic zirconia, as it is more commonly known, is a diamond simulant, meaning it looks similar to but not exactly like a diamond. Lab created diamonds on the other hand, are real diamonds, carbon atoms arranged in a diamond cubic crystal structure like diamonds from the earth.

      Lab created diamonds are more sustainable and have far less impact on our environment.

      I also agree, that by using recycled gold and silver, PANDORA is far ahead of many other jewelry designers and producers.

  2. Hey thanks for this really interesting post!

    Most of this information I weren’t aware of so this definitely has been an eye opener! I’ve bought jewellery from pandora as well as other similar high quality brands however didn’t consider where they come from but it’s great knowing large fashion retailers are taking a step forward to a sustainable future!

    1. Hello Sariyah, thanks for stopping by and leaving your comments. I agree, it is great a see a major manufacturer like PANDORA, banning their use of earth mined diamonds due to the environmental impact.

      The wonderful news is, lab created diamonds are exactly the same as those coming out of the ground. IN additi9on to being much more earth friendly, the consumer cost can be significantly less.

      Here is a link to another of our articles that may interest you:


      Take care….

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